Playing is not only a leisure activity, as it may be seen from an adult perspective. Playing is an important part of a child’s natural learning and development process. When playing, the child shapes her own emotional, social and cognitive identity. Playing is not only a mean of expression, it is also an exceedingly significant tool to instigate imagination and creativity.
” elou is an innovative alternative that intends to restore the spontaneity immanent to the educational process of playing “
are always happy!
Extracting the cork layer
is a natural process.
Every 7 years there
is a new bark!
raw material cork
what is cork?
Cork is a buoyant, light brown, natural substance, obtained from the outer layer of the cork oak.
It is the main component of elou toys. 100% natural. 100% Portuguese.
A hypoallergenic material, compatible with all stages of child development, whose main attributes lie in its soft texture, lightness and shock resistance and absorption properties.
As a raw material, it is already widely used in economic sectors with increasingly recognized added value, such as construction, aeronautics and spatial development. So, why not bring it to toy wonderland?
design & development
Elou toys development is sustained in Portuguese knowledge and expertise on handling cork as a raw material. Elou toys are developed in partnership with some of the most well regarded national higher education institutions, to conceive a differentiated product that complies with the highest quality and safety standards.
Elou belongs to a cork-related industrial network, thus benefiting from the diverse knowledge and experience of its partners while ensuring that their technical skills mirror the uniqueness we want to transpose into our products.
By proposing a 100% natural and recyclable offer, we intend to minimize our ecological footprint and grant children an early contact with nature.
Our offer intends to promote the growth and recognition of the cork supply chain and is mainly sustained in the primary and secondary economic sectors, contributing to economic development.
To promote equality of opportunities to all individuals, we often resort to institutions dedicated to support social inclusion of people with motor and cognitive disabilities.
Cork harvesting and transformation activities are deeply rooted in Portuguese tradition. So, by bringing a whole new approach to the industry, we intend to value Portugal, the raw material itself and the whole surrounding culture.